Senior Creative Strategist — Social, Brand & Performance
Making things people actually want to see.
I'm a creative strategist with a background in social, brand storytelling, and performance-driven content. From founder shoots and editorial campaigns to paid creative and TikTok Shop, I bring together creative direction and growth insights to make content that looks good and actually performs.
About
Hi, I'm Katie! A creative strategist with 8 years of experience in social, brand storytelling, and content.
I build social people actually want to follow, bringing together creative direction, strategy, and performance insights to create content that connects with audiences and drives real results. From organic social to paid creative and TikTok Shop, I understand how to make content that looks good and performs even better.
Founder-Led
Turning the people behind the brand into content people want to watch.
I’ve led founder-led content for 12+ founders across beauty, skincare, fragrance and beyond - developing concepts and briefs, directing talent, filming, and overseeing content through final edit. The goal: turn founder expertise and personality into social content people actually want to follow.
Rose-Marie Swift - RMS Beauty
Michele Gough Baril - Iris & Romeo
Editorial
Social-first storytelling, with a little more polish.
I lead editorial shoots from the first idea to the final asset - developing concepts, building shot lists, directing talent and creative teams, and overseeing the edit. Elevated enough to feel like a campaign, but always created with social in mind.
Dime Beauty
Kiko Milano
Behind the camera
Sometimes I'm the one holding the phone.
I’ve led social from the strategy side, but I’m just as comfortable getting behind the camera. From capturing social-first moments to creating content myself, staying hands-on keeps me close to the platforms, the audience, and what actually works.
Katie - Glossier Sephora PDP
Katie - Kiko Milano TikTok UGC
Case Studies
The work that worked.
Good social isn’t just about making great content. It’s knowing what to make, why you’re making it, and what the numbers are telling you to do next. These case studies break down the strategy, creative decisions, results, and learnings behind some of my favorite wins.
KORA Organics - Pore Decision Campaign
Iris & Romeo - founder growth